I’m Benita Bensch and I work with rural people and businesses to help them be their best. I love what I do and I do it because I want to support you to fulfill your potential and live a rich, rewarding life.

I believe that when we’re at our best within ourselves we can be our best for our families, our businesses and our communities. And I think that’s important because we’re doing a disservice to ourselves and everyone else if we’re not contributing wholeheartedly with our unique strengths and skills.

Why rural? Because it’s who I am, what I know and love. I use the term ‘rural’ in a broad sense to represent rural, regional and remote area. I feel blessed to live in and run my business from the beautiful, vibrant country town of Goondiwindi, on the border of Queensland and New South Wales.

Who am I? I am a lot of things; most importantly a mother and wife. My husband Adam and I are also primary producers. I feel equally as comfortable on a horse, motorbike and tractor as I do in heels at a meeting or with a mic in hand presenting in front of an audience. In 2014 I was honoured to be included in the top 100 Women in Australian Agribusiness. I’m known for my compassion, determination, integrity, openness and intuition.

I value authenticity, honesty, commitment, a positive attitude, laughter, collaboration and I really appreciate it when people do what they say they will.

I support others to fulfill their potential and live rich, rewarding lives

Through Sunburnt Country Consulting I’ve been riding the highs and lows of the micro business rollercoaster since 2007.

I started my business when I saw the opportunity to assist livestock producers with their marketing and from there Sunburnt Country grew to become an established boutique rural marketing agency. With my amazing little team we developed and ran successful marketing and media campaigns, events, brand strategies, market research and even published a national magazine. Then, with a major life change in 2011, Sunburnt Country evolved once more and I made the choice to fly solo again.

Regardless of location, direction or personnel, Sunburnt Country has always been powered by my passion to develop and support other rural business owners as they pursue their dreams and goals. It’s been a heck of a ride but I’m so glad I decided to get on it!

Before Sunburnt Country I worked in the beef cattle industry for five years and then in public relations. Before my career I grew up on a cattle property in southeast Queensland and studied Rural Science in Armidale.

My networksBenita Bensch presenting at the Pharmacy Business Network Conference September 2013

  • International Coach Federation
  • International Coach Federation Australasia – Queensland
  • Future Farmers Network
  • Queensland Rural, Regional & Remote Women’s Network
  • National Rural Women’s Network
  • Meat & Livestock Australia
  • Flying Solo Micro Business Community
  • Border Rivers Chamber of Commerce
  • Border Women in Business
  • THE Rural Woman

Some random fun facts (the not so professional stuff)

  • I love to sing and I’m partial to a bit of karaoke.
  • My earliest entrepreneurial venture was breeding and selling guinea pigs. I still have the mating and sales records and the handwritten pages of the guinea pig owners manual that I wrote. (It still makes me laugh when I think about this).
  • I lived and studied in Indiana, US for six months when I was 20. I’d never been on a plane before boarding one on my own in BNE bound for LAX. (I sound so fearless when really I’m not!).
  • I was awarded a University Medal when I graduated from the University of New England. (Now I sound very studious! Maybe not such a fun fact but an insight nonetheless).
  • I’ve kept a journal all my life.
  • I enjoy a wide range of music, from Metallica to Michael Bolton (slight soft spot for the 80’s), though by far my favourite genre is country.
  • I’ve travelled to the United States, Canada, New Zealand, China, Fiji and the Philippines. I intend to continue adding to this list!
  • I’m a huge fan of the Maroons (the Qld State of Origin team if you’re not a NRL fan). Origin nights are controversial in our house as Adam is a Blues supporter. (Lucky we live on the border).
  • I enjoy farming, horse riding, sport (especially soccer), cooking, reading, writing, learning, good food and wine.
  • Salt and vinegar chips are my favourite food group. (Bribery welcome).

Thanks for reading! We probably have a lot in common and are connected in some way. Please don’t hesitate to connect with me via my Contact page or social media.

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