YOU are a brand. If you don’t think of yourself that way then right now is the time to start.
The world has changed and you are no longer defined by your job description or title. The truth these days is: “It’s not what you know, it’s who knows you”. In most cases people have already formed a perception of you long before you meet them and even more so now thanks to technology. This perception can make or break you in terms of future opportunities! In branding, perception is more important than the truth.
Your personal brand is the sum total of a multitude of elements coming together that influences people’s perception of you. The good news is that you have some control over this. You can be purposeful about managing perceptions and crafting the story that you want people to tell about you.
Personal branding is the process of understanding your brand, knowing where you want to go and who you want to be, and having a plan to carry it out. The goal is to enhance how you’re perceived, draw people to your brand and have them engage and invest in it (you) with their time, attention and $.
So why build your personal brand? To be the master of your destiny! Create a powerful presence and memorable identity to:
- Advance your career
- Gain industry recognition
- Build a business
- Develop better contacts and clients
- Manage perceptions
Work with me
I would love to work with you to unearth what is true and unique about you and develop a plan to communicate that to the right people. Together we will EXPLORE and CREATE your personal brand and develop a strategy to MARKET and MAINTAIN it.
Everyone (because we should all be working on our personal brands), including:
- Entrepreneurs, soloists and micro businesses seeking clients and opportunities
- High School or University graduates wishing to map out or advance their career
- Professionals seeking to build their networks and raise their profile
- Anyone with a goal to enhance their prospects and live a fulfilling life!
Please contact me to discuss building your personal brand. It’s time to take control of your future and go after what you want!